# Bolster

> Bolster is a brand-led, independent design studio for founders and teams ready to evolve. We make brands, websites, and experiences that work together — so businesses can connect who they are with where they're going.

Bolster is a small, senior, designer-led studio co-founded by Henry Alcock-White (Creative Director, Vancouver) and Jacquetta Haythorn (Studio Director, Mexico City). The team works hands-on with every client — no junior handoffs, no account managers in the middle. We work primarily with venture-backed software and AI companies, boutique consultancies, PE-backed firms, and established companies leveling up their positioning.

Two signature programs anchor our work: Omakase (a two-week decisive brand sprint, refined across 140+ projects) and Futura (a 6–8 week deep brand platform development process). We also design and build Framer websites, develop brand strategy and messaging, and provide ongoing brand activation across decks, marketing materials, and campaigns.

Henry publishes The Big Picture, a weekly newsletter on design and brand strategy.

## Services

- [Services overview](https://bolsterdesign.co/services): Brand identity, strategy, Framer websites, and marketing design for businesses ready to scale
- [Omakase brand sprint](https://bolsterdesign.co/services): Two-week decisive brand sprint following a proven framework, refined across 140+ projects. Starts at $15,000.
- [Futura brand platform](https://bolsterdesign.co/services): 6–8 week collaborative process including strategic discovery, brand platform development, and a comprehensive brand experience roadmap
- [Framer website design and development](https://bolsterdesign.co/services): Custom-designed, fully-built Framer websites delivering sophisticated outcomes without traditional development overhead
- [Brand strategy and messaging](https://bolsterdesign.co/services): Brand platform development covering purpose, positioning, personality, persona, and promise
- [Brand activation](https://bolsterdesign.co/services): Decks, one-pagers, infographics, social templates, and tradeshow activation

## Capabilities

- Strategy: Brand platform, purpose, personality, persona, positioning, promise
- Visual identity: Logo design, typography, color, brand mark, photography direction, illustration, brand guidelines
- Verbal identity: Naming, voice and tone, core messaging
- Digital: Web design, UI/UX, Framer development, IA/sitemap, QA
- Activation: Tradeshow and event activation, decks, one-pagers, brochures, infographics, social templates

## Work

- [Selected case studies](https://bolsterdesign.co/work): Recent client work across brand, web, and marketing
- [MDVIP](https://bolsterdesign.co/works/mdvip): Brand evolution for a healthcare innovator delivering personalized care. Identity grounded in linguistic principles of prosody and emphatic stress.
- [Glade AI](https://bolsterdesign.co/works/glade): Brand refresh, website, and product video for a custom AI agent platform serving service companies
- [Repeatability](https://bolsterdesign.co/works/repeatability): Launch brand, Framer website, and marketing materials for a new sales recruiting and consulting partner serving early-stage software companies
- [Dolan McEniry](https://bolsterdesign.co/works/dolanmceniry): Brand refresh and Framer website for a US corporate bond portfolio manager managing $14B+ in assets
- [Six06](https://bolsterdesign.co/works/six06): Full rebrand from Thrive Creative Services to a strategic B2B advisory practice
- [Omniscient Digital](https://bolsterdesign.co/works/omniscient): Omakase brand sprint for a B2B SaaS pipeline-growth agency moving upmarket
- [MEI Industrial Solutions](https://bolsterdesign.co/works/mei): Comprehensive rebrand for a 1,700-employee industrial services company across 25 locations
- [Grossman Marketing](https://bolsterdesign.co/works/grossman): Brand refresh, messaging, and Framer website for a 115-year-old, fourth-generation family marketing business
- [CFO Share](https://bolsterdesign.co/works/cfo-share): Complete brand rebuild and Framer website for a fractional CFO services firm
- [Concurrent](https://bolsterdesign.co/works/concurrent): Brand identity and Framer website for a print licensing platform offering hand-painted, designer-friendly artwork
- [Kard](https://bolsterdesign.co/works/kard): Brand refresh and marketing materials for a fintech rewards-as-a-service platform
- [September Collective](https://bolsterdesign.co/works/september-collective): Launch brand identity for curators of authentic African art and craftsmanship
- [Centered](https://bolsterdesign.co/works/centered): Brand identity, website, and marketing materials for a specialized practice treating traumatic brain injuries, autoimmune conditions, and chronic pain
- [Parcrest Advisors](https://bolsterdesign.co/works/parcrest): Complete brand overhaul and Framer website for a New York investment bank serving private equity firms with M&A advisory
- [Carversville Farm and Food Foundation](https://bolsterdesign.co/works/carversville-foundation): Brand identity, tone of voice, and illustration system for a regenerative organic agriculture nonprofit

## About

- [About Bolster](https://bolsterdesign.co/about): Team, philosophy, and what we believe about design
- Henry Alcock-White, Co-Founder and Creative Director (Vancouver, Canada): 15 years of brand and design experience, leads creative direction across every Bolster engagement
- Jacquetta Haythorn, Co-Founder and Studio Director (Mexico City): Years of experience across creative operations, project management, HR, and strategy

## Industries

- Professional services
- B2B SaaS and AI
- Healthcare and digital health
- Architecture, engineering, and construction (AEC)
- Creative agencies
- Investment management and financial services

## Who we work with

- Venture-backed software and AI companies post-raise building credibility and cohesion as they scale
- Boutique consultancies sharpening their positioning to compete for higher-value work
- PE-backed portfolio companies evolving after acquisition
- Established companies entering new markets or modernizing their brand
- Post-seed and Series A+ companies who have validated their business and are ready to invest in brand as business infrastructure

## Writing and resources

- [The Big Picture](https://bolsterdesign.substack.com/): Weekly newsletter by Henry Alcock-White on design, brand strategy, and design as business leverage

## Contact

- Email: newbiz@bolsterdesign.co
- [LinkedIn](https://www.linkedin.com/company/bolster-design/)
- [Instagram](https://www.instagram.com/bolster_design/)
- [Newsletter signup](https://bolsterdesign.substack.com/)