Rebrand
Website
Marketing materials
Campaign
Brief
MEI Industrial Solutions moves entire industries forward—literally. With over 1,700 employees across 25 locations, they're quietly building a billion-dollar industrial empire that keeps America's infrastructure running. But their brand was still carrying the business card of a regional rigging company, not the industrial powerhouse they'd become.
Solution
We built MEI an identity system designed for mass recognition. The new logo draws inspiration from industrial crane rigging—simple, functional, unmistakably connected to what they do. Combined with a cohesive visual language that unifies MEI Industrial Solutions with subsidiaries Harnum and A&A, the brand is built for simplicity and scale. As MEI continues expanding across North America, their identity is now positioned to become the symbol people recognize when they think of industrial solutions done right.
Rebrand
Website
Marketing materials
Campaign
Brief
MEI Industrial Solutions moves entire industries forward—literally. With over 1,700 employees across 25 locations, they're quietly building a billion-dollar industrial empire that keeps America's infrastructure running. But their brand was still carrying the business card of a regional rigging company, not the industrial powerhouse they'd become.
Solution
We built MEI an identity system designed for mass recognition. The new logo draws inspiration from industrial crane rigging—simple, functional, unmistakably connected to what they do. Combined with a cohesive visual language that unifies MEI Industrial Solutions with subsidiaries Harnum and A&A, the brand is built for simplicity and scale. As MEI continues expanding across North America, their identity is now positioned to become the symbol people recognize when they think of industrial solutions done right.
Rebrand
Website
Marketing materials
Campaign
Brief
MEI Industrial Solutions moves entire industries forward—literally. With over 1,700 employees across 25 locations, they're quietly building a billion-dollar industrial empire that keeps America's infrastructure running. But their brand was still carrying the business card of a regional rigging company, not the industrial powerhouse they'd become.
Solution
We built MEI an identity system designed for mass recognition. The new logo draws inspiration from industrial crane rigging—simple, functional, unmistakably connected to what they do. Combined with a cohesive visual language that unifies MEI Industrial Solutions with subsidiaries Harnum and A&A, the brand is built for simplicity and scale. As MEI continues expanding across North America, their identity is now positioned to become the symbol people recognize when they think of industrial solutions done right.
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